Legal

Privacy Policy

Last updated: 22 May 2026

1. Data Controller

This website, The High Roller's Guide(the "Site"), is operated by NXXA Partners AB, a company registered in Sweden with organisationsnummer 559406-7240, having its registered office at Repslagaregatan 19, 602 25 Norrköping, Sweden ("we", "us", or "our").

NXXA Partners AB is the data controller responsible for your personal data when you use this Site. We are committed to protecting your privacy and handling your data in full compliance with the General Data Protection Regulation (EU) 2016/679 ("GDPR") and applicable Swedish data protection legislation.

2. Data We Collect

We may collect and process the following categories of personal data:

  • Contact information: If you submit our contact form, we collect your name, email address, and the content of your message.
  • Usage data: Information about how you interact with the Site, including pages visited, time spent, browser type, operating system, and referring URLs.
  • Device data: IP address, device identifiers, and browser characteristics.
  • Cookie data: Information collected via cookies and similar tracking technologies. See our Cookie Policy for full details.
  • Advertising data:If you interact with advertisements served on the Site, Google's advertising services may collect data relating to your visits and interactions.

We do not collect sensitive personal data (e.g. health information, racial or ethnic origin, political opinions, religious beliefs). We do not knowingly collect personal data from children under the age of 16.

3. Purposes and Legal Basis for Processing

We process personal data for the following purposes and on the following legal bases:

PurposeLegal Basis (GDPR Art. 6)
Responding to contact form enquiriesLegitimate interest (Art. 6(1)(f))
Site analytics and performance monitoringLegitimate interest (Art. 6(1)(f))
Serving personalised advertising via Google AdsConsent (Art. 6(1)(a))
Measuring advertising effectivenessConsent (Art. 6(1)(a))
Complying with legal obligationsLegal obligation (Art. 6(1)(c))

4. Google Services and Advertising

This Site uses Google services, including Google Analytics and Google Ads (including the Google Display Network and DoubleClick). These services use cookies and similar technologies to collect data about your use of the Site and to serve advertisements based on your interests.

Google's advertising cookies allow Google and its partners to serve ads to you based on your visit to this Site and other sites on the internet. You may opt out of personalised advertising by visiting Google Ads Settings or by using the NAI opt-out tool.

Google's privacy practices are governed by Google's Privacy Policy.

5. Cookies

We use cookies and similar tracking technologies on this Site. For detailed information about the cookies we use, the purposes for which we use them, and how you can manage your cookie preferences, please see our Cookie Policy.

When you first visit the Site, you will be presented with a cookie consent banner. We will not deploy non-essential cookies (including advertising cookies) until you have given your explicit consent. You may withdraw your consent at any time by adjusting your browser cookie settings.

6. Data Sharing and Third Parties

We do not sell, rent, or trade your personal data. We may share data with:

  • Google LLC — for analytics and advertising services, as described above. Google acts as a data processor (for Analytics) and independent controller (for Ads personalisation).
  • Hosting and infrastructure providers — to operate the Site securely. These providers act as data processors under appropriate data processing agreements.
  • Law enforcement or regulatory authorities — if required by applicable law or to protect our legal rights.

7. International Data Transfers

Some of our third-party service providers (notably Google LLC, headquartered in the United States) are based outside the European Economic Area. Where data is transferred to a country not deemed adequate by the European Commission, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) adopted by the European Commission.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law:

  • Contact enquiry data: retained for 24 months after our last correspondence.
  • Analytics data: retained per Google Analytics' default retention settings (14 months).
  • Advertising cookie data: retained per Google's applicable data retention policies.

9. Your Rights Under GDPR

As a data subject under the GDPR, you have the following rights, which you may exercise free of charge by contacting us using the details in Section 11:

  • Right of access (Art. 15): You have the right to request a copy of the personal data we hold about you.
  • Right to rectification (Art. 16): You have the right to have inaccurate data corrected.
  • Right to erasure (Art. 17): You have the right to request deletion of your personal data in certain circumstances.
  • Right to restriction of processing (Art. 18): You may request that we restrict processing in certain circumstances.
  • Right to data portability (Art. 20): You may request a machine-readable copy of data you have provided to us.
  • Right to object (Art. 21): You may object to processing based on legitimate interests or for direct marketing purposes.
  • Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

We will respond to all requests within one month. If we are unable to fulfil your request, we will explain why.

10. Supervisory Authority

If you believe we have processed your personal data in violation of applicable data protection law, you have the right to lodge a complaint with the Swedish supervisory authority:

Integritetsskyddsmyndigheten (IMY)
Box 8114, 104 20 Stockholm, Sweden
Website: www.imy.se

You also have the right to lodge a complaint with the supervisory authority of your country of habitual residence.

11. Contact Us

To exercise any of your rights, or if you have questions about this Privacy Policy, please contact us via our contact page or in writing at:

NXXA Partners AB
Repslagaregatan 19
602 25 Norrköping
Sweden
Organisationsnummer: 559406-7240

We aim to respond to all requests within 30 days.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The date of the most recent revision will always appear at the top of this page. We encourage you to review this policy periodically. Where changes are material, we will take reasonable steps to notify you.